Digital marketing examples you can use for your business online

What Is Digital Marketing?

Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.

Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.

Digital marketing is also the use of digital technologies, such as SMS and pushes notifications, to reach people on Internet-connected devices. For instance, you might get a prompt to review a store as soon as you step into it. Your smartphone has likely entered a geotagged region, which allows the store to target you personally.

1. Optimize your email strategy

An email has been around for years, but it’s not going anywhere just yet. According to Hubspot, roughly 80% of marketers have reported an increase in email engagement over the past twelve months.

2. Use the AIDA formula

AIDA stands for Attention, Interest, Desire, and Action. Here’s a description From Lucidchart to show how it can be used in marketing:

Embrace video marketing

Video has grown into a driving force for digital marketing, and this trend doesn’t seem to be going anywhere. In fact, according to research, videos will account for nearly 82%of consumers' internet traffic by 2021.

Live and branded videos are two of the most popular trends in video marketing at the moment, and people are continuing to find new and interesting ways to engage their audience with video content.

4. Create novel content

The content that you put out will act as currency for your marketing strategies. While creating the usual blogs and articles is good for generating traffic, simply writing content that informs your audience just won’t do. More and more businesses are learning the importance of engaging with their audience. In fact, many successful brands are already using content that engages their audience along with content that educates.

One type of content that is growing in popularity is novel content. This is the content that is put alongside the conventional content of blogs, articles, ebooks, and videos. Similar to videos, creating content that engages your audience is also possible via polls, quizzes, and contests, where the audience gets to vote or share their opinions on a particular subject. Try to keep this content relevant to your business.

For the best digital marketing results, you need your apps to work in tandem. Use GetResponse